Social media gives you a platform to get your message out there, increases visibility, builds relationships, and gets your church on the map. Short videos are the perfect way to grab your audience’s attention, gain their interest, and entice them to hear more. A good, strong video has a short, but powerful message, captions, a unique design, and an attention-grabbing call to action. You can push videos all day long, but if they aren’t done right, they won’t get the kind of attention you’re looking for. Below, we’ll discuss the importance of improving the quality of your church videos on social media.
1. Boost Engagement
Consistently posting short clips of your sermons will give your congregation a place to engage with your message after leaving your service. The clip gives them an opportunity to reflect, discuss, and share the message with others. It will also give new viewers a preview before they plan a visit. Knowing what to expect ahead of time will make folks in your community more likely to check out your service in person.
2. Accessibility
Have you ever had a moment where you’re on a quick lunch break at work or walking on the treadmill at the gym, and you want to connect with God, but don’t have a lot of time? Use that phone in your hand to connect! A short sermon clip gives folks on the go an accessible way to get the motivation they’re looking for. Make sure they are edited in the video aspect ratio for each social media platform.
3. Strength Your Connection
Unfortunately, people aren’t able to attend every service. Life happens, and whether they are out of town, sick, or have prior plans, they still will want to connect to God and you! By posting short clips of your sermon, they will be able to feel that connection and feel a part of the church, regardless of location.
4. Cater To Different Learning Styles
Posting your sermons online is the perfect way to include those with different learning styles. By adding captions, you cater to those who are visual learners. Videos with captions also include the deaf and hard-of-hearing community! Posting captions with your online video clips gives everyone an equal opportunity to easily access your message.
5. Promotion
You can use short clips to promote upcoming events or give a preview of your sermon for the upcoming week. It will get your audience excited, and it’s a great way to entice new members to join in.
How To Make Your Videos Stand Out
In order for your videos to excel, you need an editing tool that is simple and gets your videos to stand out. Sermon Shots allows you to create captivating sermon clips in just a few short minutes. With Sermon Shots, you’ll get better-quality, engaging, and attention-grabbing short clips without the hassle of multiple pieces of software each with a steep learning curve. You can add captions, a unique design, your logo, your colors, and even music (copyright-free, of course!)
